Know yourself, know your money.

Money is complicated because money is emotional – creating overwhelm, anxiety, and confusion.

Almost 70% of Americans say financial uncertainty has made them feel depressed.
Investopedia
71% of Gen Z and 75% of Millennials who are in serious relationships say financial worries have impacted the relationship.
Northwestern Mutual
2025
57% of Americans say they sometimes judge themselves based on their money.
WF MoneyStudy 2025

It all starts with knowing your relationship with money. We call that Introspective Finance™.

Discover your unique Money Mindset Profile.

Get Your Profile

What Users are Saying: 

“This is enjoyable, I felt heard. You get a lot out of a brief conversation, even without the profile.”
“It’s great to have your intentions for the future clarified and even get tips on how to get started.”
“My score on control was low and I am certainly stressed, so I’ll try the tool Sooner recommended.”

Financial Introspection and setting your intention are just the beginning. Making smarter money decisions every day, is the goal.

This is why we’re designing a domain-intelligent, hyper-personalized, and trustworthy AI partner for your personal finances.

Stay informed, follow us into an era of mindful money.

SOONER, your everyday money coach, is coming to iOS in Q2 2026. AI-powered guidance for your personal finance journey.

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Stop dreaming. Start realizing.
Know your money, SOONER.

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